Hola, it’s Zack. Welcome,

A SaaS B2B Tech Marketing Lead based in Barcelona Copenhagen

Ever optimistic, Zack believes that trust and purpose are the fundamental driving forces of any efficient form of modern marketing. With great emphasis on technology and leadership in developing marketing strategies, Zack’s mission is to help companies reduce complexity and get their message heard and acted upon in today’s digitally-driven business environment.

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Oh me! Oh SaaS!

Who is Zack?

Zack cut his teeth on the bedrock of tech-marketing. His journey is that of constant learning, unparalleled tolerance, and the drive to push beyond his limits. Zack’s vision is to see his work bring value to different teams, elevate the brand’s purpose, and resonate with local communities goes a long way. These experiences have brought invaluable exposure, learning, and appreciation.

Today, a few remarkable evolutions into his career, leadership, integrated strategic and creative problem solving, curiosity, and empathy run deeper than ever.

“Zack is a natural leader who understands the business environment and knows how to integrate people in a team. His main values are flexibility, discipline, and empathy.”

Nil DaunisB2B Sales Manager | Linkedin: @nildaunis

A life-long learner

Zack prides himself on his transformation, which has seen the adoption of a life-long learner attitude. This has enabled the continued evolution of a truly unique blend of emotional intelligence, leadership, and marketing skills.

2022
Sr. EMEA Marketing Lead - LiveTiles
2018 - 2022
Sr. Marketing Manager - Siteimprove
2014 - 2018
Marketing Manager - Saak Digital
2012 - 2014
Product Marketer - Expertus

Turning obstacles upside down

Zack is the product of two cultures melted into one: the aroma of home-cooked Moroccan dishes, the breeze of the Mediterranean, and the constant shift between Spanish and Arabic made up pieces of the colorful mosaic of his childhood. 

As a second-generation immigrant child, Zack was obliged to speak to salespeople, teachers, government employees, and even doctors on his parent’s behalf. The outcome always depended on how well Zack and his two siblings were able to translate, understand the complicated systems, and stand up for themselves. These, coupled with the challenges the low-income families faced in the early 90s, were burdening.

Facing these challenges was a fantastic opportunity to cultivate patience, courage, humility, resourcefulness, reason, justice, and creativity.

Are you aware that Apple, Amazon, Google, and Facebook were all founded by first or second-generation immigrants?

Purpose-driven work

Growing up in the early ’90s, the internet was a luxury niche item for many. It was unprecedented, very expensive, and painfully slow. Luckily, things changed extremely fast and the internet became a norm in the way we communicate, socialise or access information.

Witnessing all these unexpected changes ignited Zack’s passion for the internet and the endless amount of creative opportunities it brought: from turning vintage computers into high-end performance machines to building stunning websites from ground zero to over a million visitors yearly. 

Designing, coding and marketing products in such a diverse and digitally-crammed ecosystem has taught Zack the importance of more human-centred solutions that rise above the noise with a clear and ethical purpose.

The driving force

Along the way, Zack has identified his niche, harnessed failure, cemented his vision about SaaS marketing, and formulated ideas to navigate the industry’s fragmented, chaotic, and unpredictable challenges. For over a decade, Zack has built award-winning marketing campaigns with products that people love using and impacted society positively.

Currently, Zack is a Senior EMEA Marketing Lead at LiveTiles, helping enterprises revolutionise their workplaces. Besides, he volunteers as a startup mentor at Demium and shares everything he is learning about SaaS marketing in conferences. 

Having lived in four different countries, Zack can speak fluently in Spanish, English, Catalan, and Arabic and he enjoys connecting with people from all over the world.

For Zack, travel is a way of life, and he enjoys exploring fascinating places, locally and globally. Off the clock, you can find him cooking anything Mediterranean, tinkering with electronics, or working out. 

For inquiries, collaborations, press features, lectures and speaking engagements or to simply say hi, please click here to email me.

Contact

+45 31 75 9054
contact@zack.es

Read through some of my thoughts and insights on being a Marketer (Soon)

Made with love in Copenhagen·

Made with love in Copenhagen·

Made with love in Copenhagen·

Made with love in Copenhagen·

Made with love in Copenhagen·

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